This course provides a solid and clear approach for managing the admissions department in a career college setting. Topics include proven strategies for generating and converting leads, and effective techniques for supervising admissions personnel. The course provides a basic understanding of advertising for student recruitment and discusses motivational techniques and goal setting to optimize the performance of your admissions team. Also covered are issues related to probation and termination. Whether you are a seasoned or new Director of Admissions, this course will help you to enhance the success of your department.

Module 1: Generating Leads

• Assess the value of each lead conversion.

• Identify common forms of advertising for student recruitment.

• Recognize the characteristics of lead sources.

• Utilize tips for creating effective ad copy.

• Address five common advertising questions.

Module 2: Converting Leads

• Examine the process of converting leads into starts and monitoring conversion rates.

• Use a sample worksheet for identifying the daily activity needed for admissions reps to achieve start goals.

• Describe how start history data can help determine a reasonable plan for enrollment growth.

• Utilize provided charts for developing an admissions annual plan.

Module 3: Probation & Termination

• Evaluate your admissions representatives using the attributes score.

• Identify the types of documentation needed when involved in the probation/termination process with an employee.

• Utilize a sample probation form and termination checklist when necessary.

• Describe the key areas of a termination survival plan.

Module 4: Motivation

• Describe basic leadership principles.

• Apply tips for motivating your admissions staff.

• Examine ways to improve an employee's attitude.

• Identify characteristics of the successful admissions director.